Bold 3D block letters in cream and yellow with red and orange dimensional shading spell out "HAS BEEN" against a dark charcoal background, rendered in a retro isometric style reminiscent of vintage signage or arcade graphics.

READY FIRE AIM

Archie Scott Gobber

9/12/2025 – 11/1/2025

Haw Contemporary is pleased to present READY FIRE AIM, a new exhibition by Archie Scott Gobber. Long known for his sharp fusion of text, image, and cultural critique, Gobber here leans into the immediacy of language as both subject and material. Painted phrases, clipped idioms, and everyday expressions are reconfigured to expose humor, irony, and unease, reminding us how words shape perception as much as images do. In this body of work, Gobber’s wit remains disarming, but his targets—consumerism, politics, identity, and belief—land with renewed urgency. READY FIRE AIM captures the tension between quick reaction and deliberate thought, asking us to pause, reconsider, and look again. Ultimately, it is Gobber’s humanity that shines through, lifting his work above the noise and grounding it in a deeply human register.

Exhibition Images ()

  • A gallery wall displaying four framed artworks of varying sizes against white walls and polished concrete flooring, with industrial ceiling infrastructure visible above. The largest work on the right features bold text reading "STARTING IS HALF FINISHED" in yellow, white, and blue lettering on a dark background. The remaining three smaller framed pieces are arranged across the left and center walls, including what appears to be landscape imagery and colorful geometric forms, each with simple black frames.
  • A sparse gallery space with three framed artworks hung on white walls at varying heights. On the left, a piece with bold red and yellow geometric forms and black text; in the center, a smaller work with muted tones; on the right, a composition featuring horizontal stripes in blue, yellow, and orange. Polished concrete floor and industrial ceiling with track lighting.
  • A gallery interior with white walls and industrial ceiling displays a large colorful sign reading "STARTING IS HALF FINISHED" on the left wall, alongside several smaller framed works with text-based imagery arranged on the right wall.
Bold 3D block letters in cream and yellow with red and orange dimensional shading spell out "HAS BEEN" against a dark charcoal background, rendered in a retro isometric style reminiscent of vintage signage or arcade graphics.

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